BMC Alpenchallenge AL THREE

BMC Switzerland began life as the Bike Manufacturing Company in 1986. By 1994, the BMC brand was born. A few years later, our dynamic approach to bicycle design truly began to take shape with the injection of Andy Rihs’ vision in 1998 and the subsequent move into the pro peloton with Phonak Cycling Team. Since then, our bikes have become a fixture on the global scene and we’ve branched into further disciplines, taking accolades wherever possible. A high value or a value in excess of that normally or usually expected. This is exactly what BMC strives to deliver – an enrichment of your ride. It’s an ambition that goes some way to explaining why we invest so heavily in research and development.